BONUS LEGEND POSTER (Included when you buy both poster sets)


BONUS LEGEND POSTER (Included when you buy both poster sets)


This poster is not for sale individually. It is included as a bonus poster when you buy both the "Shooting Tips" and "Storytelling Tips" poster sets.

This legend Poster explains the meanings behind each of the Storytelling Tips and Shooting Tips posters. This poster is not for sale individually. It is included as a bonus poster when you buy both the "Shooting Tips" and "Storytelling Tips" poster sets.

What’s Your Focus Statement?

Every story must have a concise and specific focus statement. If you can’t explain your story in one sentence, then it’s probably too broad and general. A good focus statement will help guide everything you shoot.

Action / Reaction

When you’re shooting a story that involves action, always make sure to get the reaction shot. For example, if you’re shooting a football game and the home team scores the game winning touchdown, be sure to swing the camera around and get a shot of the crowd cheering.


This is a quick way to jumpstart creativity while shooting b-roll for a story. If you’re having trouble getting inspired in the field, remember to get a wide, angled, low, linking, depth, and opposite shot.

Say Your Name and Spell It

This should be the very first question of every interview you shoot. Start recording and ask the subject to say and spell their name and title. Then you’ll know exactly how to spell their name for lower thirds and how to pronounce it in voice-overs.

Everything is a Sequence

Sequences are made of wide, medium, and tight shots. When shooting b-roll, remember to get several wide, medium, and tight shots of the same thing. Then you can cut these shots together to make a sequence in the edit.

Take Me / Show Me

As a video journalist and a storyteller, your job is to take the viewer somewhere they can’t ordinarily go. Show them something they can’t ordinarily see. Get behind the scenes. Always be on the lookout for an original or undiscovered angle.

Beginning, Middle, End

This is the most basic element of story structure. Get your viewer’s attention with captivating b-roll and natural sound. Take them on a journey through the actual content of your story. Finally, construct a complete and satisfying conclusion.

It’s Their Story

Never give in to the temptation to make the story about yourself. As a video journalist, your job is to report THEIR story, THEIR opinion, and THEIR perspective. Let your audience draw their own conclusions. Always stay objective.

Find a Character

People like stories about people. The best way to explore a broad issue or a general topic is to make it personal by telling the story through the experience of an individual. Viewers can connect to a person far easier than they can connect to a general topic.

Save a Surprise

Good stories often take unexpected turns. Instead of simply listing the events of a suprising story, take your viewers on a journey. If something was a surprise to your subject, build up to it and let it be a surprise to your viewers as well.

Accuracy, Accuracy, Accuracy

Get the facts straight before you report them. Don’t be afraid to ask questions. Always tell the truth, and always admit it if the truth is unclear.  Check and double-check the spelling and pronunciation of the names and job titles in your graphics.

Sprinkle Gold Coins

Give your audience just enough to want more and keep watching. Don’t be afraid to weave interesting or funny moments throughout your story. If you find it interesting and it’s on focus, there’s a good chance your audience will find it interesting too.

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